Skip to content

Cart

Your cart is empty

Article: Why Stylists Are Ditching Traditional Wefts for NOVA STRANDS Genius Wefts

Why Stylists Are Ditching Traditional Wefts for NOVA STRANDS Genius Wefts

Why Stylists Are Ditching Traditional Wefts for NOVA STRANDS Genius Wefts

Why Stylist Are Ditching Traditional Wefts for NOVA STRANDS Genius Wefts

Let’s be honest — not all wefts are created equal.

If you’ve ever had a client text you days after an install saying,
“My hair is falling out,”
or had to reassure someone that the itchy, scratchy seam is just part of the process,
you already know the frustrations that come with traditional wefts.

At NOVA STRANDS, we decided that wasn’t good enough — for clients or for stylists.


🧵 No Itchy Mustache. Ever.

You know the one — that sharp, pokey edge on machine-tied wefts that feels like a mustache growing out of your client's scalp. It’s uncomfortable, it’s outdated, and it makes clients question the luxury service they just paid for.

With our genius weft construction, the base is smooth, flat, and flexible. No mustache. No irritation. Just a seamless feel that lays flush to the scalp and disappears into the hair.


🧶 No Shedding. No Fraying. No “Oh no” texts.

We’ve eliminated the unraveling, shedding, and stringing that comes with some hand-tied or low-quality wefts. Our genius wefts are securely sealed, meaning they won’t fray, fall apart, or leave you panicking when a client messages you after their first wash.

Stylists who switch to NOVA STRANDS consistently tell us:

“I finally stopped worrying about post-install drama.”

Because when the weft holds up, so does your reputation.


💎 What Makes NOVA STRANDS Wefts Different?

  • No itchy mustache = total comfort from day one

  • Sealed wefts = no fraying, unraveling, or emergency fixes

  • Double drawn fullness = thick ends and a flawless finish

  • Realistic color tones = no need to custom tone every install

  • Effortless blending = predictable, professional results every time


👑 Give Your Clients (and Yourself) Peace of Mind

We created NOVA STRANDS to give stylists more time, more confidence, and more trust in the products they’re using. When your extensions are this comfortable and dependable, the only texts you’ll get from clients are:
“I’m obsessed.”


📦 Want to Try NOVA STRANDS for Yourself?

DM us “GENIUS” or apply to carry NOVA STRANDS in your salon.
Let’s eliminate the stress and elevate the standard — one genius weft at a time.

Leave a comment

This site is protected by hCaptcha and the hCaptcha Privacy Policy and Terms of Service apply.

Read more

Why Stylist Across the Country Are Choosing NOVA STRANDS Hair Extensions

Why Stylist Across the Country Are Choosing NOVA STRANDS Hair Extensions

NOVA STRANDS Hair Extensions were created for the modern luxury stylist — offering premium, double drawn genius wefts that provide unmatched comfort, full-bodied results, and color blends that save...

Read more
More Than Just Hair: How NOVA STRANDS HQ Supports You Beyond the Purchase

More Than Just Hair: How NOVA STRANDS HQ Supports You Beyond the Purchase

🤝 Beyond the Weft: How NOVA STRANDS Supports Stylists After the Sale At NOVA STRANDS, we don’t just sell hair — we walk with you through the entire client journey. From helping you choose the right...

Read more